setu2525
Do³±czy³: 11 Gru 2023
Posty: 1
|
 Wys³any: Pon Gru 11, 2023 05:34 Temat postu: 5 Beginner Tips for Targeting Buyers with Google Ads |
 |
|
Beginner Tips for Targeting Buyers with Google Ads When it comes to getting the most out of your online marketing campaigns, there is one phrase you should always keep in mind: it's all about keywords. In a post- GDPR world , some of our favorite marketing techniques (e.g. remarketing) need to be reconsidered. Today we want to take a look at some tips for optimizing your keywords so you can get the most out of your online marketing budgets. blogTitle-beginner_adwords_tips #1 Check the quality level of your keywords Google assigns quality levels for many of the elements in your Google Ads account. For example, you'll get a quality score for your ad groups, campaigns, sitelinks, and ads. Perhaps the most important of all is the quality score of the keywords. Google will assign a quality score (between 1 and 10) to the keywords you have decided to bid on, based on (but not limited to) factors such as the click-through rate of your ad, the quality of your landing page , the relevance between keywords and ads, relevance between keywords and searches, geographic performance, the performance of ads on a site and your target devices.
Ultimately, having a better keyword quality score will make your ads cheaper to publish. Remember, Google loves ads that get clicked, so it prefers to have a highly relevant bidder with a lower bid than a higher bidder with irrelevant ads. After all, if your ads are irrelevant (your ad and landing page focus on shoes, but you bid on the keyword "dress"), almost no one will click on them. And if no one clicks on them, Google won't Job Function Email List be able to charge advertisers, who pay for clicks. So, if you want to improve your Keyword Quality Score, make sure your ad copy and landing page text match the keywords you're bidding on. If doing this doesn't help, it's best to stop bidding on these keywords altogether. Quality_Score_is_too_low Google will warn you if a certain keyword has a low quality score #2 Remove duplicate keywords It is not a good idea to use the same keywords in different campaigns. You will end up competing against yourself, raising the price to win that certain keyword.
If you sell several similar products, you should probably include ads for each item in the same campaign, so they don't compete with each other. If you use the Google Ads editor, it's very easy to find duplicate keywords (go to Tools > Find Duplicate Keywords). However, with the Google Ads interface, this must be done manually in the Keyword tab. #3 Optimize negative keywords People often combine your product with other keywords. It's a good idea to optimize this. However, you have to be careful when combining keywords. Avoid their combination on certain occasions. For example, “cheap version” or “free” are searches you don't want to appear in. Make sure you're not unnecessarily paying for those queries by adding those phrases to your negative keyword list. If you sell products that are also marketed in other sectors, you should pay special attention to this. Surely the product is not the same, but the name is. For example, if you sell cups (trophies), you probably pay for the word "cups." However, you should add the terms “wine glasses” and “drinking glasses” as negative keywords. New Call-to-action #4 Use different keyword match types When bidding on keywords, you must choose a keyword match type.
_________________
Job Function Email List |
|
POMOC
Szukaj
Rejestracja
U¿ytkownicy
Grupy
Profil
Zaloguj siê, by sprawdziæ wiadomo¶ci
Zaloguj
